Luka Doncic faced off against his old Dallas Mavericks teammates the other night as a freshly transplanted Laker, and as you can imagine there was a lot of hype surrounding the matchup. With all eyes on Luka, Jordan Brand saw a marketing opportunity and gave Luka the green light to debut his new signature model, the Jordan Luka 4.
For the debut, Jordan Brand equipped the Slovenian superstar with a vibrant neon green colorway of his latest signature model. While we don’t know much about the technical aspects of the Luka 4 at this time, we can see that it stays true to Luka’s preferred low-cut style and has Cushlon branding printed along the side, identifying the kind of foam used for cushioning in the midsole. One noticeable design feature we see is Luka’s 77 logo on the tongue. What goes unnoticed is a heart graphic on the backside of the tongue, which Luka told NBAKicks is inspired by his daughter.
Jordan Brand is keeping us in the dark at this time regarding an official release date of the Luka 4. We’ll be sure to keep you in the loop as more details trickle out over the coming months.
